From the routes
A new name, identity and packaging concept was required for a new set of spices. Spices you find in the supermarket are generally over processed with some natural oils and flavours removed leaving you with a lesser taste of what the spice could actually be, these are not processed. Back in 1580 Sir Frances Drake brought spices back to England from one of his voyages, these spices would've been in their purest form so calling the brand 1580 Spices made a lot of sense.
The logo was then created off the back of this, using typefaces from that era and engraved illustrations of sea travel to bring this to life.
Customising each spice
The core range of spices had to be uniform but there needed to be differentiation across each spice. By changing the colour of the packaging that reflected the colour and or aroma the spice gave off was the best solution and something the user could easily associate with.
Going that little bit further
As the product contained that extra bit of flavour and purity, 1580 Spices did veer towards the upper end of the market so giving it that premium look and feel through the packaging was key.