Building a brand for a luxury apartment development
The Franklin is a new development with 79 unique luxury apartments in a 1960s modernist building in leafy Bournville. An identity was required that showcased the beauty of the apartments and the leafy surroundings that it was located.
Drawing upon the buildings 60's heritage, design, colour palette and typography from this era reflected this and The Franklin was positioned as modern living in a leafy village environment.
A leafy setting
Bournville is a village built by the Cadbury family for it's workers, its green and beautiful but very traditional. Capturing the beauty of Bournville and its surrounding areas was key to appeal to our target market, whilst showcasing the modern development of The Franklin.
The original building was heavily influenced by the Brutalist architecture movement, we wanted this to shine through. A series of photos that captured the sharp angles, and CGI's of the outside of the building were created to do so.
The Franklin has a great history to it, by using the original architects sketches and diagrams this added a real human touch point and helped to tell the story of the building
1960's inside and out
A set of CGI's were created that showcased the luxurious insides of The Franklin, hints of 1960's furniture and lines were prominent. The teal colour used in the branding was picked up in the CGI's too.
A website to sell
A website was created that showcased every ounce of detail that went into the development, interiors, exteriors, surroundings and apartment plans were shown, that ultimately had to lead to conversions.
A suite of materials
A suite of materials was created for sales literature, a premium brochure was the focus which reflected the class and detail that went into constructing each apartment. This was a key piece of material which led to the success of The Franklin.